Technology

Activate the entrepreneur in you

Thinking back to the days when we used to pore over discriminating terminologies ‘Engineering’ and ‘Technology’. As understood, engineering is a design process that brings innovative thinking and customized solutions to any field, be it construction, power distribution, or artificial intelligence design. And on the contrary, Technology is a process or tool to execute these…

Business

5 facts about checking accounts

Banking in today’s world generally means opening a checking account, a savings account, or both. Checking accounts, also called transaction accounts, are set up to allow frequent receipt (deposit) and payment (withdrawal) of funds in the account. Meanwhile, the savings variety is designed for individuals to use in order to accumulate savings over longer periods…

Digital Marketing

Marketing Communications Definitions

Marketing communication (MC) is the only way for companies to move products, services, and ideas from manufacturers to end users. Makes and maintains interaction with customers, prospects, retailers, and stakeholders. Marketing communication has a mix in which advertising and sales promotion play vital roles. MC types include advertising, public relations, and sales promotions. Of these,…