Historically, small businesses have been slow to adapt to content marketing methods and / or strategies used by corporate marketers. However, as search engine optimization (SEO) practices have evolved considerably in recent years, it has become more than obvious that small businesses need to add e-books, comparison guides and how-tos, as well as other search strategies. content to stay competitive. classifications.
It does not matter if the content is outsourced to an agency that offers content management services.or homemade – ideas for creative, informative and engaging content often get in short supply.
Regardless of that fact, we have 4 incredible tips on content marketing for small businesses. Check them out below:
1. Develop a calendar for content marketing. Developing a calendar for content marketing will allow you to document content strategies and methods. Plus, it’s an amazing way to ensure content creation happens in a timely manner and stays on schedule. This amazing method of creating content is often neglected and overlooked by many small businesses.
About 61 percent of content marketers have said that their biggest problem with creating content is that it is too time consuming. Only 44% of marketers have reported that they keep a calendar with documented content marketing methods and strategies.
Developing and putting together a designated content scheduling calendar for the month is the first step in setting aside time to brainstorm, strategize, create, and finally publish content.
2. You need to find out what works for you!Before embarking on a scavenger hunt for inspiration on other websites, you should have a good understanding of the features and components of the above content that has been beneficial to you and your small business.
We recommend that you use Webmaster Tools and Google Analytics to check your queries and top web pages for traffic so that you can identify which content has performed best and which keywords have been used to find your content. Also, using Social Stats is recommended as they can also give you insight into content that has worked really well.
You can check the performance of social networks by using services, such as – Add This, which incorporate buttons for blogging and also have tracking information. These are easy-to-use dashboards, offering information on a variety of clicks and shares.
3. Understanding of social media trends by topic. Social media networks and / or platforms are extremely useful for getting new ideas topics. Creating content that revolves around current affairs will give you invaluable content ideas, which people are actively searching for in real time.
For example, Twitter has had accessible trending topics for quite some time. Earlier this year, Facebook also introduced trending topics … If you need or want to view trending topics on a more local scale, you can use Trendsmap, which gives users a close and intimate look at trending topics and news that has already ended. on a map with information from the Twitter social media platform.
Expand the content by covering different aspects of a story. Take a position that is controversial in nature or complete it using a variety of media options, such as infographics or videos.
4. Use content that is visual. Although most SEO practices tend to focus on text that will be digested by different search engines, now, visual content has become much more attractive and interesting to fellow human readers. People seem to be naturally connected to feel more attracted and more likely to interact with visual content. Ninety percent of the information that enters the human brain is acquired visually.
That said, content that uses images receives about 94% more views than content without images.
A recent survey of Marketers at Marketing Sherpa found that visuals were the easiest way to create content. Develop infographics using research that has already been done for the content or you can outsource the creation of images and / or visuals to add to your blog posts. You can easily keep your users and visitors engaged and scrolling through your website pages by simply adding interesting and eye-catching GIFs and still images to your written content.
If you are running a small operation or business, it is essential that you stay on top of it. As always, content is vital to the success of your SEO campaign. Start incorporating these tips into your current and future content and you will find that you will experience less difficulty finding new topic ideas and / or content that is interesting to your users and visitors.
