6 Easy But Effective Steps To Grow Your Twitter Followers

Have you ever imagined why most companies and brands have an active Twitter account and live to grow their Twitter following?

Twitter is a very powerful business tool when used correctly. Twitter is more relevant now than ever considering the shift from brand-centric marketing to human-centric marketing.

And the good thing is, Twitter not only helps you grow your followers, generate leads, and solidify your brand, but it ensures that all the leads you generate are interested in your brand. This way, you are not targeting the wrong audience.

Despite this vast opportunity that Twitter offers, many Twitter users are still struggling to make better use of Twitter and increase their following.

If you are one of these people who loses nights growing your Twitter followers without seeing appreciable results, read this article to the end.

And find out how to easily grow your Twitter followers without spending a penny on ads.

Focus on adding value

There is nothing that puts off your followers like constantly pushing them to buy. It’s good to monetize your Twitter account, but you need to do it with some sense of maturity. One of the main reasons they follow you is because they are interested in your tweets and expect to get value from reading them.

And if that desire is not being gratified, what the hell do you think will make them not stop following you?

To retain and grow your followers, you need to focus more on adding value to your followers and pitch moderately.

Apply the 80/20 rule which states that 20% of your social media content should be about your brand (promoting your brand), while the remaining 80% should be dedicated to adding value to your audience.

A good thing about adding value is that it positions you as an expert in your niche and you earn trust and loyalty.

Optimize your bio

Optimizing your Twitter bio increases your chances of attracting the right audience and makes all your efforts on social media worthwhile.

Some people would like to know a few things about you before clicking the follow button; And if your bio is not optimized, you are likely to lose that person to a competitor.

These are the components that a good biography should have:

• A clean profile picture that could include your company logo or an image of you that clearly shows your face.

• Your personality: give your followers an idea of ​​who you are, what you do, what company you work with and where you operate.

Make sure your bio is complete, professional, and does a great job representing you and your company.

Follow your followers

This is one of the tactics used by some of the influencers on Twitter. When you get a notification from someone who is following you, check their profile and follow them. In this way the person will have the feeling of being valued and will always visit your page.

But if you don’t follow, the person could probably think you snubbed them even when you don’t have those intentions.

Always try your best to match the gesture of following your followers.

Tweet constantly and include images

Remember, you are not the only person in your niche and some of your followers may also be following other people in your niche, any little mistake can cause you to lose them to your competitors.

Consistently posting valuable content gives your audience the idea of ​​when to always expect your content. Your post can come in the form of quotes, motivational talks, info graphics, or any other valuable content.

As you may already know, humans love images and this is one of the reasons why Instagram grows stronger day after day. What this means is that you should always spice up your tweet with photos.

Make good use of hashtags

Hashtags offer you the ability to reach a wider target audience if used correctly. And keep in mind that you need to be careful about using hashtags to avoid making your post look like spam. Out of the 140 characters available for you to work with, use hashtags sparingly (2-3 hashtags is fine).

Always keep an eye out for trending hashtags in your niche and include them in your tweet. Follow the influencers in your niche and add their hashtags in your tweets.

Drive traffic to your Twitter page

This is another way to grow your following on Twitter. You can generate traffic from your Facebook account by adding your Twitter username in the “About” section.

Outside of Facebook, you can add that you can also drive traffic from your LinkedIn account, marketing email, and website.

On your website and email marketing, you can use the social media buttons to accomplish this, while on your LinkedIn you can add your Twitter username to your bio.

Twitter is a powerful marketing tool worth taking advantage of. The higher your Twitter followers are, the higher your Twitter conversion rate and vice versa.

Feel free to add your contribution through the comment section.

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