Digital Marketing

3 SEO tips for YouTube videos

YouTube is today the second largest search engine in the world. It has a huge untapped source of traffic. It boasts of having more than 30 million visitors every day. Below are three simple yet very effective strategies on how to optimize your YouTube videos for Google and YouTube rankings. Search video keywords Just like…

Digital Marketing

Time management: how to batch process tasks to save time and energy

Introduction In this article, I’ll discuss a time management technique called “batch processing” that is particularly useful for completing certain types of tasks more efficiently and saving time spent completing other tasks more efficiently. I’ll discuss what exactly batching is, why it’s a beneficial time management strategy, and finally, I’ll discuss the five steps required…

Digital Marketing

Brand Positioning Strategy

Brand positioning is an essential element of a winning brand strategy. Positioning simply refers to how your product or service looks in the minds of prospects and customers relative to other products or services available in your niche. The term positioning It has two connotations: one vertical and one horizontal. In terms of vertical connotation,…

Digital Marketing

Handyman Business Name Ideas

What’s in a name? Coming up with business name ideas can be really frustrating. Gone are the days of using just your last name and attaching “Handyman Service” to the end. If you want to maximize your ad spend, you need to be online. When it comes to your company name… you have a website…

Digital Marketing

The conglomeration process of the media industry

Introduction The process of media conglomeration has involved the regrouping of multinational companies, which has given rise to power of considerable proportions. This means that these companies have control of the local and international market. Its control over the market has accelerated with the launch of satellites and other developments in the media, such as…