You start talking, “Today’s grammar lesson will be about…” Your EFL students groan loudly interrupting you. “Oh no, grammar again?” they sing, almost in unison. You’re not exactly that excited, but what can you do? It’s on the show. Grammar teaching is almost always in demand and often difficult to tackle. In the article, “Three…

It doesn’t matter if you are a designer, a blogger or an entrepreneur who wants to sell something, you definitely want people to hear about you. This is obviously the number one reason why you should make your brand visible online. Your power to convince your target audience to connect with you is actually a…

Shipping services are one of the many important components that make a reliable logistics provider. A company with the best logistics available can remain unreliable if the transport companies used cannot deliver the loads on time. Businesses depend on timely and safe deliveries for customer satisfaction. Logistics and shipping services need to be perfected for…

If you have an online business, you will know the importance of having good content and good SEO content, what is SEO? SEO stands for (website optimization) and it is very important for any online business. If you don’t get SEO right on your websites then the bottom line is that search engines won’t find…

Corporate marketing is now enhanced with the availability of new digital platforms such as RSS (Really Simple Syndication), Facebook, Twitter and YouTube videos. These platforms are not just for social media, but are now considered important for building awareness, building preference, and gaining loyalty for products and services. Savvy companies that have realized this are…

Communications to members or customers are considered marketing by many outside observers. Although in a broad sense it is, it is also much more. It is mass communication to a large swath of followers of your organization with a personalized and specific message for each individual. Properly executed, a communication message is a prescriptive formula…

I realized that entrepreneurship has been around for so many years and that there are many people who cannot correctly define who is an entrepreneur. This is because there is disagreement as to whether entrepreneurs are born or made. By the way, are entrepreneurs born or made? I’m afraid if we start this discussion we…

Website credibility is a key factor that no small business owner can realistically afford to ignore, as it affects sales and customer engagement. Without a reliable and credible website, your ability to: Maximize your sales. Interact effectively with your customers. Communicate your value to potential customers, it becomes difficult and limited. Think about your own…

How do I do celebrity voice impersonations? The last major league baseball player to reach four hundred was Ted Williams. People would often go up to Mr. Williams and ask, “Ted, what’s the secret to your great hitting?” Although today, Ted actually has his own website dedicated to the subject, in the past, the answer…

Jameson General Store was a historic treasure in the small North Carolina community. Jim Jameson, the owner, had been a part of the family legacy for over 100 years. The company had fallen on hard times, including the Great Depression. However, his hard work and the loyalty of his customers had underpinned the company’s success….