Digital Marketing

Brand Positioning Strategy

Brand positioning is an essential element of a winning brand strategy. Positioning simply refers to how your product or service looks in the minds of prospects and customers relative to other products or services available in your niche. The term positioning It has two connotations: one vertical and one horizontal. In terms of vertical connotation,…

Digital Marketing

Handyman Business Name Ideas

What’s in a name? Coming up with business name ideas can be really frustrating. Gone are the days of using just your last name and attaching “Handyman Service” to the end. If you want to maximize your ad spend, you need to be online. When it comes to your company name… you have a website…

Digital Marketing

The conglomeration process of the media industry

Introduction The process of media conglomeration has involved the regrouping of multinational companies, which has given rise to power of considerable proportions. This means that these companies have control of the local and international market. Its control over the market has accelerated with the launch of satellites and other developments in the media, such as…