As I sit here writing this article, I might be writing a message in my autoresponder series. If you don’t know what an autoresponder is, these are the automated emails you’ve generated when someone signs up to your email list or through your subscription form.
As I write, I spend crucial time on what could be best used. Now think about whether you need to write a message over and over again when new people keep signing up for your list. You would have to log into an account, find the file with the message, copy and paste it into a form, and email it to a new person. Then you could do it again later in the day or perhaps several times a day if your website is generating good traffic.
This is where the leverage comes in. When you can push yourself once and make it work itself with minimal effort on your part, you are using leverage. Imagine just focusing on multiple ways to drive people to your website and not doing the heavy lifting. Imagine seeing the same message over and over and over again and going crazy not knowing if you’re sorry for everyone. In the long run, this complicates life.
If you had a series of messages or training emails that you wanted to send, this would make you tear your hair out, as you could be sending someone the first day message, while others receive the second, third, or successive messages. You would lose track of who got what on what day. You have to make things easy for yourself.
Having an autoresponder helps with this problem as you write your email series once and determine how often you want the messages to be sent. You can send them every day, every other day, or in any way that meets your business needs. Suppose you have a new course where you promised new clients a weekly newsletter, you want to make sure they receive your letter every week and not 8 or 10 days later. Setting this up ahead of time will save you a huge headache down the road.
Most autoresponders will also allow you to send instant messages, called a blast, where you can send a quick message to everyone on your list. Whether the person on your list has been online for 3 minutes or 3 years, they’ll get the message. If you have a new product announcement, bonus, update, this feature makes autoresponders a must.
If you’re currently on a list, you know that online marketers use this all the time to promote their courses and the courses of others. The question is why are you waiting to get yours up and running? Isn’t it time you had a piece of the pie?
