Did you ever read one of those books that gave you an “ah-ha moment”? Tom “Big Al” Schreiter’s book “Icebreaker” is one of those books. When I read it, I realized that the skills taught in the book are simple and should make sense to everyone, but of course, if they were, we wouldn’t need the book, would we?
One of the most important lessons we learn right away are a few key phrases that will help us always get an affirmative answer, as long as our question is reasonable. Tom says, “Would it be okay if you learned 5 words that almost every time you say them, the answer is ‘yes’? And would it be okay if almost every time you say these words, your prospect nods uncontrollably? guess what those 5 words are? If you don’t know, “Would it be okay if …” I tell you?
It works !!!! If you don’t believe me, try it yourself. Ask your husband … RIGHT NOW … give him a call, if he’s not in front of you, text him on his cell phone or text him on Facebook … and say … “Would that be okay? Yes. Am I making twice as much money as you? “What man would be crazy enough to say” no “to that? I know, half the guys reading this right now are thinking, “Man, if my wife made twice as much money as me, I could quit my job.” Admit it, you know it’s true!
Guys, call your wife and say, “I just found out there’s a half-price sale at the shoe store, but it’s only for the next hour.” I bet it doesn’t matter what your wife is doing … even if she’s flying an ultralight plane on that mountain behind your house, she’ll arrive for a quick landing and head straight to the shoe store where the deal is. .
Then Tom teaches, let’s put some of these phrases together and create a new phrase that gets the answer we want, so what if “I’m just curious, it would be nice if you found a moisturizer that has been clinically shown to be more effective at relieving. the eczema symptoms the brand’s leading dermatologist recommended? “Now,” I’m just curious, would it be okay if you could tighten and tone your body in 45 minutes while watching TV without exercising? “
The point to make to you is no matter what you are marketing, the old words that people are used to saying and hearing no longer work, so now is the time to learn some new words that have been tried and proven. that work. I posted a message on a Facebook group the other day that said “Some people in Easton are going to get 6 months paid vacation twice a year and a FREE new car every 3 years.” In 60 seconds, ten people asked “who and how?” I got the positive response that I wanted to get, and it was just how Tom taught me.
To find “Icebreakers” and other similar books, visit the business books section at http://healthybenefitsofaloe.com
