Prove your value and get on the radar of potential customers. Your business should not be a secret. It’s time to STOP hiding! If you don’t let people know you exist, who will?
Getting out there and being seen and heard by your target audience is how you reveal your industry expertise and build your credibility as a professional expert while building your brand.
Exposure also gives you the opportunity to truly connect with your ideal customers, giving them the opportunity to Know, Like and Trust You (KLT).
People feel more comfortable doing business with people they know and companies they feel they can trust. By building that KLT factor with them, you’re putting yourself in a better position for them to reach out to you when they’re ready to work with a career coach or resume writer.
Content marketing or sharing information with your target audience can be done in different ways. Some of the easiest ways are to make blog posts and write articles on a regular basis.
Another way is to do video content marketing, which is huge and according to Forbes, VIDEO is projected to claim over 80% of all web traffic by 2019! So you may also want to think about incorporating video into your marketing mix at some point.
So the next thing is what do you write about? I think finding things to write about or “writer’s block” is what makes a lot of people hesitant to start a blog or write articles, so I’m glad you’re watching my video because I can help you get ideas. immediately!
Just think of the questions you get asked over and over again by job seekers. Those FAQs are topic ideas you can write about! Also, think about the most common problems that job seekers come in with. Those can also be topics you can write about. Here are some examples of the questions I get all the time when I work with job seekers:
- How long should my resume be?
- What is the best way to find work?
- How far should my resume go?
- Do you really think a LinkedIn profile will help me?
- What does personal brand mean?
To take action:
Think of a list of 20-25 topics you can write about, block out some time in your calendar to work on them, and start marketing your content as blog posts, career articles, or make a video to share your information. It doesn’t matter which way you do it, as long as you expose yourself in front of your audience.
