Have you ever heard of Frank Kern? He’s probably the highest earning internet marketer on the planet, as well as one of the coolest, smoothest guys he’s ever met. Waking up this morning, I checked my email box and found an email from Frank Kern himself with an amazing video he put together that blew my mind.

When Frank talks about marketing, I shut up, stop whatever I’m doing and listen. I mean come on the guy has made up to $27 million in a year online and just last year he made about $9 million in revenue on 1 product. If only one!

Do you think you and I could learn anything from the guy? I’m going to tell you what Frank Kern shared with me, so sit back, relax, and accept it all.

Pillar #1: Know your list or audience’s desired outcome

Many Internet marketers have huge lists, but they don’t make money from that list. A true salesperson will know what a niche market is and what he wants. To be successful in this game, you have to know exactly what people want and help them get it.

Pillar #2 – Overcome your skepticism with kindness of surprise and wonder

Ok, you’re probably saying, “Josh, what the hell are you talking about”? Well here goes. When someone joins your list and opts in, they do so because they want to get one step closer to their desired outcome. It’s your job to do your best and give them your best stuff for free. Do not stop. It’s all about building trust with people and if you can deliver the products, you’ll have that trust. Give them your “secret weapon” that you have used to produce the best results for you.

Pillar #3 – Demonstrate that they can achieve the desired result

You want your list to know that they can do it. Doubt ruins ambition and when people doubt, they won’t take another step with you. You want to show them that other people are having the success they want. Show them testimonials and proof of what has happened to people in your program who have followed the system and been successful. Social proof is everything and the proof is in the pudding, per say.

Pillar #4 – Give people the tools up front they need to get started

Offer people 5 FREE bonuses that will help them get closer to their desired result. Depending on what you are selling or trying to sell, this will be different in every instance. Give them something they can walk away with and succeed even if they don’t partner with you or buy anything from you. Again, this goes a long way in earning people’s trust and providing them with pure value. You want to add value to people’s lives.

Pillar #5 – Motivate people to go further

You want to bid to your listing with their best interest in mind, not yours. If you follow the steps above and have built trust with your list, they will be motivated to go further because they see that you are someone of value and have positioned yourself as an authority. When they see that you have their best interest in mind, you’ll be able to do business with people for years to come, time and time again.

In conclusion

Just to recap the 5 pillars, you want to know people’s desired results, help them overcome skepticism with a coolness that surprises them, show they can succeed through the use of testimonials, give people the tools they need to get started, and finally motivate people to take the next steps taking into account their interests.
This is the Iron-Clad process that Frank used to create his empire and has now selflessly shared with me so that I, in turn, can share it with you.

A cordial greeting,

Joshua K. Boxer