Using colors in web design: a short guide

Visual coherence helps in learning.

The constant use of visual design is intended for all types of users and not just perfectionists.

It is essential as it creates a pattern that helps your visitors use the site. When they continue to use the same features like colors, typography, and placement, to name a few, they will learn how your system works in the fastest way possible.

Each color has its unique psychological effects on viewers.

Colors influence a person’s mood. When colors are used in web design, they can easily project a certain theme or atmosphere. Each color has unique properties that artists have known for centuries. The artists’ science of color theory is also important for web design.

Blue is the color that is often used on most websites from different industries, as it projects friendliness and reliability. You almost remember, however, that there is no such thing as the best color. Colors can create the right atmosphere for your site to serve its purpose. However, you should know which colors are the best to use.

When the following primary colors are predominantly used on your site, they can have a particular effect with the characteristics they symbolize:

Red: powerful, passionate, alarming.

White: clean, simple, honest

Yellow: warm, alert, happy

Black: sophisticated, critical, dominant

Green: natural, successful, reasonable

Purple – romantic, luxurious, mysterious.

Light blue: cozy, refreshing, serene

Dark blue: professional, trustworthy, safe

Gray: neutral, formal, gloomy

Orange: friendly, inexpensive, playful

When colors collide, they allow the elements to catch the eye of viewers.

Nudity is not the only way to stimulate the visual flow of users. Colors, especially complementary colors, can have an impact on a web page.

Each color has a complementary color on the color wheel, directly in front of it.

For example, the complement of blue is orange and the complement of red is green.

Complementary colors are used in web design so that they can grab the attention of more viewers. Therefore, they can be effective in terms of call-to-action and promotions, among other aspects that you would like to convey to visitors.

Call-to-action buttons often use complementary colors. For example, a yellow button is most visible on a purple background.

A white background easily attracts attention.

The goal of web design is to capture the attention of users and, in this sense, one of the most effective tools is a blank page. The white or negative space is the absence of elements. However, it doesn’t have to be literally white. Depending on how it is used, its value lies in its power to attract or repel the viewer’s attention.

The basic rule of thumb when using whitespace is that to attract more attention, more whitespace should surround an item. Less space will attract less attention. This is also a fundamental rule, nowadays, when it comes to flat and minimalist designs used on the web. When the screen has fewer elements, the ones that remain are the most powerful.

The white space is used simultaneously with the first point with respect to grouping. To create such groups, the white space between items and groups must be adequate.

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