YouTube Business Vs Managed Video Systems

“Enterprise YouTube” is a concept that is not necessarily unique to Google’s YouTube platform. According to Gartner Research, Enterprise YouTube helps companies leverage video to improve marketing, training, and communication with internal and external audiences. Gartner also notes that business organizations are intrigued by video sharing services that are not necessarily YouTube but have similar features.

Businesses are reportedly interested in: creating and uploading videos that can be shared internally or with business partners and prospects, being able to share videos privately, and being able to share videos publicly if needed. YouTube in its original form falls short. While companies have long used YouTube to reach consumers, YouTube is not considered suitable or practical for sharing internal videos, such as training videos or corporate communications.

For example, YouTube allows users to mark their uploaded videos as private. However, these private videos can be shared with you and only 50 other people you designate. Also, the default setting is “public”, which could cause some videos to load and become public inadvertently. To solve this problem, you can use the “unlisted” video feature, which means that the video will not appear in the public list. You can then share the link with everyone in the organization if you want. The problem with this is that anyone who has the link can share it with others.

Apparently Google heard the message. In December 2010, Google announced an addition to its popular Google Apps service: YouTube. However, this was not your normal YouTube. It was positioned for business users as an enterprise YouTube solution. On its Google Enterprise blog, Google highlighted the following benefits of its Google Apps Enterprise YouTube:

YouTube public channel for branding and products

Central repository / company video archive

Channels that support business processes

While this is a step in the right direction, other platforms have been developed specifically to address the video needs of the business. Rather than modifying a public video sharing platform to work for businesses, developers created managed video systems from scratch specifically for businesses.

As a result, a managed video system tends to be more robust than Google Enterprise YouTube. Various platforms have emerged with a mix of tools designed for business use. A managed video system is a comprehensive multimedia platform that combines YouTube-style private video sharing with other components such as social media, mobile video, webcasting, and collaboration tools. Not only can most managed video systems be centrally managed and protected and accessed via desktops, many are cloud-enabled, allowing remote access on laptops, tablets, and smart phones.

While you can technically use Google YouTube to share videos privately with internal users, doesn’t it make more sense to use a managed video system designed specifically for the task, and more? Depending on the managed video system you choose, you may even be able to remove other services. For example, if you currently use webinar software for client presentations or an online collaboration system for your virtual teams, switching to a managed video system enables a single media platform that integrates each of these tools.

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