10 features that every social media panel should have

A social media dashboard can be an invaluable tool for businesses that spend any amount of time using their platforms to develop their branding and marketing for potential and existing clients. And because this type of tool can offer so much value, there is no shortage of companies that offer one. However, it is important to understand that not all social media panels are the same in terms of what they can do for your business.

If your business currently uses platforms, but isn’t using a dashboard to track social activity, here are the ten features you’ll want to make sure you have a dashboard in before signing up for it:

Easy to use

Simply put, if a board is cumbersome or unintuitive, it will hold back your efforts rather than push them forward.

Full coverage

A big part of why this type of dashboard is so useful is because it allows you to manage all of your social media management from one central location. Since a dashboard is only as good as the platforms it allows you to manage, be sure to choose one that has enough resources to support all the platforms you currently use.

Various designs

Different tasks require different information to be emphasized. A dashboard that allows you to customize what you see in your current task will save you a lot of time.

Helps you stay organized

You’ll want to choose a dashboard that makes it easy to perform tasks like searching for something you’ve previously shared.

Emphasize relevance

One of the biggest challenges with your analysis is separating the significant signals from the noise. By choosing a dashboard that has features that help you do this kind of work, you can avoid drowning in too much data.

Real time monitoring

Since social media is all about now, it makes sense that Dashboard Monitoring is able to keep up with conversations in real time. And since you’re a busy person who just can’t sit in front of the dash all day, it’s important that you have a notification system. This will ensure that even if an important conversation seems to come out of nowhere, you will know right away.

Simplified posting

A great dashboard shouldn’t just help you keep up with what’s being said about your business. It should also have features that make social posting even easier. By choosing a dashboard that streamlines publishing, you can ensure your brand is always part of relevant conversations.

Collaboration features

The most successful corporate social media strategies are those that use all members of a company. A dashboard that allows you to grant different levels of permission to various members of your team will save you a lot of time and stress.

Community centered

Because social media is such a powerful tool for building an active online community, make sure the board you are considering can support that type of activity.

Links to other marketing efforts

Social media is not something that should exist in a silo. That’s why features like automated reports that can be shared with clients, team members, or email subscribers are an essential component of a great dashboard.

Now that you know exactly what makes a social media dashboard really useful, you will be able to choose the one that is right for your business, which in turn will allow you to take your social media branding and marketing efforts to the next level.

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