Wait Marketing: Communicate at the right time in the right place
WHY ADVERTISE WHILE CONSUMERS WAIT? – Advertising is welcome. Advertising annoys consumers… except when they’re waiting. A Swiss survey confirms that traditional advertising, expensive and saturated, is rejected by consumers. TV commercials annoy 3 out of 4 consumers. Mailings and Internet advertisements annoy more than half of consumers, the same for radio, although radio broadcasts…