Posting a blog is one of the most influential things you can do for your internet presence. The common misconception is that blogs are for people who want to share too much information about their personal lives. That’s not true. In fact, a business blog can be a key tool that turns a website into an effective lead generation machine. These are just seven reasons why your business needs a blog.
1. More pages indexed in search engines.
Each blog post you publish will have its own page. The more blog posts you publish, the more pages your website will have. More pages means there is more for search engines to index. More indexed pages means that one of your pages is more likely to appear in search results.
2. Your website stays up to date.
Every new post you publish “pings” the search engines. A ping is like a push that says “hey, I just updated my site, come check it out!” This will attract search engine crawlers to your site more often. It has been confirmed that a frequently updated website will rank higher in search results. The best way to keep your website up to date is by publishing blog posts.
3. Visitors have a reason to return.
The purpose of social media is to connect with other people. When you publish a blog, you attract people to connect with you and your content. First-time visitors can become repeat visitors if they find that you have a frequently updated blog.
4. Create a valuable resource.
Every industry has frequently asked questions and misconceptions. Having a blog is a great way to tackle these. Your business will be distinguished by the valuable resource your blog creates. Everyone who matters to your business will appreciate the value you and your blog provide and that’s the kind of relationship from which a business can grow.
5. Create the framework of your presence in social networks.
Content is at the core of every social media presence worth its salt. The headquarters of that content has to be your blog. When you publish a blog you have something of value to share with your friends and followers. This makes your Twitter and Facebook presence that much more valuable to you and your customers.
6. Increased traffic
When you have a valuable resource that is shared everywhere, more people will visit your website. More traffic will give you more leads. Waiting for your website design to be set up to sell, of course.
7. Your company gets its own publishing platform.
Think of your blog as your company’s own personal magazine. Between valuable content you will have the opportunity to sell and promote your products and services. You will have instant access to a platform to post promotions and special sales. It’s a great way to give people an inside look at your business and all it can do.
Creating a blog will attract new customers for your business. It’s an amazing and free way to strategically promote your business by posting valuable content. The more you share and teach, the more people will want to give you their business.
