“Integrity is the moment of choice. Quality of life depends on what happens in the space between stimulus and response” -Dr. Stephen R Covey

“Quality begins with intent, which is set by management. Quality is everyone’s responsibility” – Edward Deming

“Quality is never an accident and is the action of intelligent efforts” – John Ruskin

Therefore, striving to be the best of the best is mandatory and we must implement the benchmarking blueprints and benchmarking process in all our efforts in the digital marketing leadership journey with the long-term perspective of success in the digital marketing journey. Financial Freedom.

Benchmarking Objectives include:

(a) Target the goal setting process to facilitate comparison with the best.

(b) Motivate and encourage employees to improve performance and direct energy towards the Single Approach.

The benefits are:

(I) Enable best practices in Benchmarking functions

(ii) To conduct and implement benchmarking results

(iii) Identify a technological advance such as the adoption of barcode practices in the grocery industry.

(iv) Benchmarking communication is invaluable for future professional growth.

(v) Helps to effectively meet end user or customer requirements.

(vi) Helps determine the true measure of productivity and effectiveness.

(vii) Achieve a competitive position.

(vii) Know and seek the best practices in the industry.

(viii) To see outside the box and be creative

The Benchmarking Process is as follows and can be explained in 5 STEPS:

SCHEDULE

Planning involves benchmarking investigations by asking 5W-1H questions i.e. what, when, where, why, who and how to understand:

(a) What can be compared?

(b) To whom or what shall we compare?

© Determine data collection method and collect data

II ANALYSIS

The analysis should involve a careful understanding of the current process and to determine the GAP and future performance levels it can be done in 2 steps:

(a) Determine the current performance ‘gap’. The benchmarking process is a comparative analysis of the gap and provides an objective basis on which to act to close the gap or capitalize on a positive note.

(b) Future Project Performance Levels: Benchmarking should be an ongoing process so that performance is constantly recalibrated to ensure superiority.

3rd INTEGRATION: is the process of using benchmark results to achieve operational goals for change.ie

(a) Communicate Benchmark findings and gain buy-in

The designed action plan has to be continuous since the competitor is also updating the strategies. Benchmark results should be communicated at all levels of the organization to gain support, commitment, and ownership.

(b) Establish Functional Goals:

Based on the reported data and acceptance of the analysis, we must develop the functional goals and accomplish the benchmarking process.

IV. ACTION: After integration, the action phase begins:

(a) Implement specific actions and monitor progress.

(b) Recalibrate Benchmarks – The update may require recalibration of competitive benchmark data and should reflect what your competitor is doing.

V. MATURITY: it would be reached when the best industry practices are incorporated into all business processes, thus ensuring superiority and becoming a powerful confirmation of a benchmark.

At the end of the day, ethical and moral strategies combined with persistence, humility and high integrity is the Moral Victory in the manufacturing industries or Service organization.

These Benchmarking Processes must be implemented in all spheres of Digital Marketing Leadership and Earning or Consistent Income and therefore we can have a seamless transition to financial freedom through a process of continuous learning and training. and recurring.

Now, to be specific in the disciplines of Digital Marketing Income and Financial Success, you should constantly train at your pace in the following domain with each plan written in your Vision or Journal:

(1) Mobile-focused advertising plan: Most of your visitors visit your websites through mobile devices.

(2) Affiliate marketing proficiency – especially adequate exposure to different reputable affiliate marketing revenue generating product sites such as Rakuten, Shareasale, CJ (commission Junction) and Click Bank and of course marketing The most elite affiliate market is Amazon Affiliate Marketing Mastery.

(3) Training on the FBA Amazon seller account and how to set it up, training and domain.

(4) SEO tips, techniques, principles and mastery of strategies

(5) CMS (Content Management System Mastery Plan) – i.e. having thorough and thorough training on how the WordPress software building platform works with the intention of knowing all the free tools available on the back- end (you as the admin user) and the front the user configures the tools one by one and step by step at his own pace.

(6) Social Media Marketing Plan – Have a yearly plan of what you will post on each of your social media marketing channels like Instagram, Facebook, Twitter, Pinest, Blogs, Quora, LinkedIn, etc. You must clearly understand the “how to” use all these channels properly and master each one separately.

(7) Have a clear vision and mission statement already written in your Life Vision Book.

(8) Payment gateways are one of the configurations that are taken for granted. Whenever you choose a Payment Gateway, make sure it has the following:

(a) Payment Gateways is trustworthy and authentic and maintains its integrity for both customers and you.

(b) Payment Gateways must always have a 2-Way Verification Process.

© Payment gateways must be embedded with a one-time password preferably on your mobile device.

(d) It rarely encourages payment gateways that have one-way security because every time a transaction takes place, we need to make sure our money is safe and our customers are safe too, which ensures a two-way verification process through your email id and mobile device via One Time Password.

Beware of hackers, who steal information and beware of cybercriminals. We must continue our online digital marketing journey, which is unavoidable but always guarantees 100% security for you and your customers.

Be wise, cunning and let God do the rest when your intentions are correct.

(e) Payment gateways must have a standard US account or a UK account integrated into your current local account so that either with Master or Visa card or online transactions, you can withdraw the money to your local account. A good and reliable one that I can think of is, for example, Payoneer.

Alternatively, look for banks in your own country that are the most reliable and can handle security and international financial collaboration.

One quality bank that I can be so proud of is the State Bank of India, which I guarantee and endorse as one of the best banks in India and soon to be one of the best banks in the world because SBI (State Bank of India) both in online and offline guarantee extremely high integrity with customers and consumers.

They nurture and uphold the safety of each client just as a seedling or baby should be nurtured and protected.

I end with a statement from Stephen Covey:

“Trust is the glue of life. It is the most essential ingredient in effective communication. It is the fundamental principle that underpins all relationships.”

Watch Robert Camp’s video on the benchmarking process on YouTube.

(Source: Dr. DD Sharma (Total Quality Management – Principles, Practice and Cases)