Creating an effective AdWords campaign requires careful planning in terms of strategy and cost. Below are three AdWords tips to help you on your quest for more traffic and ultimately more sales.

1. Avoid broad matching

What is it? Well, in a nutshell it is the use of general keywords. Take the phrase “tennis racket” as an example: your ad will appear when people search for “tennis” or “racket,” and in no particular order. While this may seem like an effective strategy to gain some exposure, you have to remember that people may be looking for “tennis shoes” or “a racket” (as in noise). Not only will this not generate very little traffic, but if someone who is not interested in your product clicks on your ad, then you have wasted your money.

2. Make use of dynamic titles

Very smart and free too! It simply means that instead of using your own titles for your AdWords ads, Google uses the search phrase entered by the web user as the title of your ad. Not bad in terms of exposure, and sometimes even better than search results. One thing you will need to do, however, is to make sure that your website content is completely focused on your keyword to ensure that your visitors get what they are looking for.

3. Improve your landing page

The last but not the least of the three AdWords tips simply requires you to optimize your landing page according to your AdWords ad. This means that if your AdWords ad is titled “Biofuel Components,” your landing page must include information or products related to biofuel components. Again, getting this wrong will ensure that people only take one look at your website and never come back.