When someone asks you what you do, are you ready to give them your thirty-second pitch? When you can perfect this, you’ll have the foundation of a keynote and have your unique selling proposition, your USP, ready to work for you. If you have to stop and think about what to answer when someone asks you this question, now is the time to develop your answer. Here are some ways to work on your unique selling proposition so that you can start preparing a keynote speech that you can give at any time.

Sit down with a piece of paper and write what you do. This may seem awkward or awkward at first because we know what we are doing without having to put it into words. Others don’t know what we do, so we must put it into words. You’ll want to get creative here so that people really understand what you have to offer that could be beneficial to them.

· Practice saying it out loud in front of a mirror until it rolls off your tongue. Then practice telling people who know you well enough to understand what you do. I do marketing for a handyman and we practice it for several days. When someone asks him what he does now, his answer is, “I’m a handyman. You know when something breaks in your house, or you just want something installed, but you don’t need a general contractor or a whole crew.” That’s when I come in and do the work for you, quickly and cheaply. No job is too small for me to do for you.” This 30-second release has people asking for your card and calling you later to do the repairs.

· Once you’ve perfected this elevator pitch, expand it into a story that tells more about what you do. You can share a story that relates to your work or explain something you know and can teach your audience.

When you’ve done that, start practicing it as a short speech. Start with around fifteen minutes to half an hour and build it up to forty five minutes as you refine it over time.

You will now have a keynote address that you can give at any time. People will learn something by listening to you speak and will be more likely to approach you for business.