Brainstorm ideas to influence your mobile app audience

Once the app is downloaded, you have a short time to breathe a sigh of relief, and then start refocusing on making it easy for them until they achieve their goal.

According to AppsFlyer, an app marketing company, the overall app uninstall rate after 30 days is 28%. Entertainment apps are removed more frequently, while finance-based apps are removed less frequently. No matter which category of apps you belong to, your strategy should be to stay on users’ mobile phones for a long time, and not just sit, but also serve your purpose.

Taking a step-by-step look at user encounters with an app can help us reveal the critical factors that influence mobile app audiences so we can work on them to achieve our purpose. Here are the details:

Step 1. Find your app on the Appstore

For this, we first need to find out what exactly users type to search for an app. According to research, it was found that 47% of iOS app users confirmed that they found the app through the App Store search engine and 53% of Android app users confirmed the same.

What have been your search queries? Interestingly, according to the data provided by TUNE research, 86% of the top 100 keywords were brands. With little room for non-branded categories, most of the keywords were games or utility apps. Common keywords in the no-brand category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the type of user of a Non-branded category, we will obtain two types of users:

1. Users are informed and know what they are looking for

2. Users are exploring possibilities, they don’t have precise information in mind.

If you’re a mobile app development company targeting non-brand users, your efforts should be directed toward building apps that appeal to these two types of users. To do this, we have to analyze once they are in an application store, what keywords they use to search. Regina Leuwer, with a background in marketing and communications, sheds some light on the subject. She contacted Sebastian Knopp, creator of the app store’s search intelligence tool appkeywords, who shared data on unique trending search phrases with her. And according to that data, in 2017, there were about 2,455 unique search phrases trending in the US.

Now, if we study this data to obtain information, we will find that the name of the application is essential to attract the attention of users.

If your app falls under the unbranded category, make sure your app name is similar to common search queries, but also unique compared to your competitors. So that when the name of your app is displayed, they click on it, finding it useful and compelling at the same time.

Step 2. Installation

Remember that your users are on mobile devices with limited resources, from battery to storage and RAM to the Internet. Everything is limited. So better make an app that is easy to download or say to download in 5 minutes. A critical tip here:

1. Keep the application file size small.

If you are a developer, use APK Analyzer to find out which part of the app consumes the most space. You can also shrink the class.dex file and the res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile app, leave nothing to guesswork. Guide them properly. This can be done through an onboarding process, where users can learn key functionality and where to start with the mobile app. Below are the 3 things to keep in mind when creating an onboarding process for your users.

  1. Short and crisp: The full guide to features and functions should take just a few seconds to complete, with easy loud and clear options to skip.

  2. Accurate information: do not present the application to them. They already know what they have downloaded. Aim to inform about key functions and features.

  3. Allow users to skip: Allow tech-savvy users to skip the introduction. Your application is to fulfill your requirements and not to have a friendly session.

Step 4. Purpose and UI

Here, the stage is set for your app and it is the golden opportunity to impress your users. What is needed here is the collaboration between the purpose and the user interface of the application. It totally depends on the troubleshooting ability and ease of use of the mobile app. The design of the interface plays a fundamental role, as it allows users to access the functions of the applications easily and quickly to perform the task for which they have downloaded the application. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors to consider when creating your mobile app interface:

1. Ease of Use – Mobile is the epitome of convenience and if your users find it difficult to use your app, then there is no way they are going to make room for it on their mobile phones. From screen size to app color, there are many factors that are just as critical and need attention.

2. Intuitive – To create an intuitive user interface, you need to read the users mind and develop a model based on that. The following must be precise, clear and ‘obvious’ in an interface.

3. Availability – Key features should be hidden in the dropdown, or even if they are, it should be obvious to the user to look in the dropdown. Intricate research and design work is required to make essential features available to customers and they do not need to navigate here and there.

If you need more help with UI and innovative ideas for a mobile app, please email me at [email protected] and I promise to get back to you with cool mobile app designs.

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