As a local contractor, you probably feel like you’ve already invested a significant amount in advertising. He may have tried the newspaper, magazines, or road signs. These are all great ways to expand your brand and reach out to the community. The downside though is that she’s only reaching a very small audience and there’s no demographic targeting involved, just blatant advertising. It can be very daunting to spend countless dollars on your investments and barely see a return.

Contractor marketing has seen significant changes over the past decade and since the introduction of smartphones, internet searches have increased dramatically and that means more traffic to the sites at the top. Internet marketing has created a new outreach platform for all businesses, including local ones. By expanding online and investing in areas where it matters, such as optimizing your website to rank in Google through SEO, paying direct ads to the top of Google through PPC, and reaching out to social media sites like Facebook, you can make Grow your business profitably. , with real-time statistics and ROI calculations so you know exactly where your money is going.

Ranking in Google for Competitive Contractor Keywords (SEO)

Each keyword phrase like “Seattle contractors” has a level of competitiveness. The more competitive the keyword phrase is, the harder it is for your website to rank for it. As a contractor, it’s important that you invest in the most competitive keywords within your local area. By focusing on the most searched phrases, you can position yourself as an authority and quickly gain recognition in the community once you rank at the top. Any contract marketing company will be able to find out which keywords are most profitable for you and they will start optimizing your website for those phrases. There are various ways in which website optimization services are performed. To begin with, you need to optimize your website page content, titles, descriptions, tags, images, videos, internal links, and all content on your site. This means optimizing everything to include your target keywords. By doing so, Google will recognize that those phrases are the main focus of the website and will give your site more weight in favor of ranking at the top.

Once the site has been optimized, the off-site optimization work can begin. This involves a process called link building, which is where you leave links to the website that are advertised on other, higher quality sites. Google will crawl and collect those links, which essentially act as popularity votes, showing Google that other sites link to you. This indicates that your site may have valuable content and deserves a high ranking.

Pay Per Click (PPC) Ads

Many marketing contracting companies will offer a service similar to SEO known as PPC. Pay-per-click ads allow you to rank on Google, but you have to pay for the ads and it’s not an optimization process. Instead, you pay Google directly, and your site instantly appears on Google whenever a user searches for the keywords you’re targeting. Each click that reviews your ad will cost you, and the competitiveness of your keywords will determine how much you’ll pay per click. If you have a highly competitive keyword, it will cost you more per click. You’ll also be able to set a monthly budget for your ads and turn off ads at any time of the month.

social media marketing

Reaching your target audience through Facebook, Twitter, LinkedIn or Pinterest can be a great idea. While social media can be a tedious way to get customers, it’s more effective at growing your brand and sending a message of authority. If you want customers to respect your business and see that it’s worth their time, you need to make a name for yourself. Social media is one of the best ways to do it.