Corporate marketing is now enhanced with the availability of new digital platforms such as RSS (Really Simple Syndication), Facebook, Twitter and YouTube videos. These platforms are not just for social media, but are now considered important for building awareness, building preference, and gaining loyalty for products and services. Savvy companies that have realized this are taking advantage of them to influence purchasing decisions.

Below are 3 popular digital platforms commonly found in marketing-savvy businesses.

(1) RSS
RSS provides your prospects or clients with the latest news from your company. By using RSS, you send your customers a “newsreader” whenever there is an update from your side. So please make it easy to adopt this by providing instructions on how to subscribe to your RSS feed. One way is to suggest setting up and using a web-based newsreader, such as Google Reader, if they don’t have one.

(2) Twitter
Twitter can be used to provide short and timely messages to your prospects. By sending customers instant updates on any product information or promotions, you build awareness and create impulse buying decisions. Additionally, Twitter can be used to quickly respond to customer inquiries as part of providing good customer service. The answer provided should be helpful and with this, a lead can be turned into sales.

(3) YouTube videos
YouTube provides another channel for you to provide useful content such as videos, data, and information about your company’s strategy, products, and services to your viewers. Potential customers interested in your products can view video clips that demonstrate the product with the benefits provided. This will increase their preference and may speed adoption of your products or services.

These digital platforms complement traditional marketing in creating preferences for your products that can lead to a purchase decision. The power lies in implementing them to speed up making money online.