To increase the visibility of your non-profit association, here are some tips that will help you on a day-to-day basis:
1) Create a showcase on the network
Your visibility is very limited these days without internet. Nowadays, it is considered almost “mandatory” to have it on your site. Your donors not only get information about your
mission and actions, but also how to contact him. Through this, you can not only gain visibility, but also not miss out on active donors online.
If you’re new to this area, you can call a professional to help you with a site for your nonprofit, or even volunteer.
2) Social networks
There are tons of benefits to using social media to connect with donors online. Ease of use, accessible to everyone, touching the world, being “trendy”…
Social media is a donor communication tool that helps you with announcements like event news and invites people to get involved with you.
3) Reference
On the Internet, it is often difficult to win. Search engines have their own SEO techniques.
If you’re just starting out, you should invest time in quality content, describing yourself and your cause in detail.
4) Associations
Partnerships make it possible to create bonds and new things together. By partnering with other non-profit associations or societies, you also become visible within your community. This establishes its importance and allows a better realization of its objectives.
5) Advertising
This is the most obvious way to promote yourself, but it’s not free. Various media options are available to you: Internet, television, print, radio…
But each of your advertising campaigns will have a cost. The most affordable will surely be the ads on social networks, where you can customize the amount, and even the people you want to target. You can also advertise on search engines, used by millions of people every day.
6) Specialized websites and blogs
There are many platforms dedicated to the social and associative world. Blogs, websites, magazines, etc. Learn about the most influential platforms and also those that are most likely to connect you with donors, volunteers who believe in your cause.
7) Diversify
You have to know how to open up to the world, make yourself known. If you talk only about yourself—your nonprofit, your actions—you’ll have a hard time making meaningful connections.
Talk about other topics, get involved in the work of others. They will also be your best spokesperson.
8) Listen
Please make an effort to answer any questions or suggestions you may have about questions being asked by members of your community. Take the time to answer or explain as many times as necessary.
Don’t be nasty: your kindness will be rewarded with their attention and vote of confidence.
