The holidays are behind us and it’s time to start working on your 2009 marketing campaigns. Depending on your business, there are some very important promotional areas to keep on your radar during the first quarter of 2009. Some Marketing Highlights They include the presidential inauguration, the Super Bowl, Valentine’s Day and, yes, the beginning of spring in March.

If any of these topics give you the opportunity to create a promotion for your business, now is the time to start designing and developing some cool emails for you to send to your clients. Here are some email marketing tips to get you started:

1. Make sure your email list is up to date. Add the emails you need to list and remove unsubscribed ones from your previous emails.

2. Make sure you meet the mark. If you changed something in your company logo towards the end of 2008, make sure all your marketing designs, including emails, now include your updated corporate look. Update business cards, website, in-store promotional signage, and anything else that reflects your business identity. Consistency is important.

3. Review your lead generation systems for any necessary changes and updates. If there are new places you can pull leads from, make sure they are going through your system.

4. Try something new or different in 2009. If you did email marketing in 2008, challenge yourself to do something different in 2009, like incorporating videos, podcasts, or some new and exciting promotional offers. Always challenge yourself to be even more creative with your emails.

Above all else, take the time to make your email marketing a priority. Momentum is the number one aspect of a successful email marketing campaign throughout the year. And with the economy slowing down, your prospects and customers need even more reasons why they should buy from you.

How have you coped with yourself for your 2009 email campaigns?