Holding a fundraiser as a direct sales distributor is a great way to find new customers and possibly even a new distributor.
Fundraisers are win-win for both parties. The group or organization raises funds and finds people who like, use and buy their products.
It is always my suggestion that you start with small local organizations. You’ll find more support, have a way to work one-on-one with the group, and start building a local customer base.
If you have business cards, add the phrase “Fundraising Expert” or “Ask me about fundraisers” along with your name and phone number. This lets anyone who has your card know that they can raise funds through you.
Prepare a package to give to potential groups and organizations. Your package should contain a cover letter, sample earnings chart, catalog, business card, and any flyers you plan to give to fundraiser participants. For example, I give the following letter to all participants to show to those who might make a purchase:
Dear Customer,
Thank you for considering a purchase with Tupperware products. The money we raise from this fundraiser will be used for _______________________. Our goal is to raise $______. We hope to make this purchase before ___________.
I fill in the blanks based on the information I gather from the group and then, in each catalog, I staple a copy of this form.
As you begin organizing fundraisers, collect testimonials from groups. Include copies of these testimonials in the packet you prepare. If you’ve never personally done a fundraiser, ask your upline if they have a testimonial they can give you that shares the company’s experience. It is always wonderful to read that another organization is satisfied with the company’s products and services.
If your company doesn’t offer a fundraising program, create one of your own. If you earn a 30% commission on sales, consider giving the group 20% for their fundraising efforts. This allows 10% of the sales commission to be used to purchase the supplies you will provide to the group. Remember that this is not a source of income for you, but a source of income for the group and a way to find new clients.
At the close of the fundraiser, prepare a thank you form to be included with each order. Your thank you should be very simple and say “Thank you for purchasing your product. If you have any questions or comments about the products, you can contact me at ________. If you would like to make an additional purchase or receive information about the sale of ____ I will be a pleasure to help” Then sign your name.
If you’re shipping orders directly to the organization or to individual customers, consider sending a personal thank you by mail.
Start marketing campaigns to raise funds and watch your sales increase and your team grow.
