Last night I had dinner with a group of friends, beyond the tasty grilled salmon and asparagus, we were engaged in a lively conversation. Of the group, I am the only one invested in the entertainment industry. One of my friends, an actor, made a casual comment that the entertainment industry was very challenging because it’s not about talent, it’s about “who you know.”
Personal networks are a crucial ingredient in transforming from an aspiring artist to a professional in the entertainment industry. I also believe that it’s not just about “who you meet” but how one navigates those connections, and whether one chooses to do so. Building personal networks is critical to becoming an actor. It is an invaluable tool for identifying unique and rare opportunities that are right for you, as well as maximizing the value of your current relationships.
Here are three basic guidelines for a successful personal network.
1 – Keep an open mind to anything!
Networking is not just about what people can do to help you. It is about mutual benefit. To begin with, you need to understand all your strengths and weaknesses. Then always look for opportunities where your skills add enormous value to others. The result, others will want to be a part of your network if they know it will add value. And more importantly, your existing relationships will be strengthened if you can consistently add value to those in your network.
2 – Do things that tell a great story!
The game, Six Degrees of Kevin Bacon, is based on the assumption that any actor can be linked through their film roles to actor Kevin Bacon, but did you know that Rod Steiger is the most linked actor in Hollywood history?
Rod turned down a studio contract and made a conscious decision to play a variety of roles in numerous films. His tapestry of characters gave him the opportunity to work with people from all walks of life, resulting in multiple social dimensions.
Do cool things. Do a lot of things. The result will be that your network will include people from all walks of life. The more life experiences you have, the more interesting YOU become and, more importantly, a greater asset to others.
Your mission is to be the first person that everyone remembers and suggests when others ask: “Do you know someone who…”
3 – Get out there!
It’s your career, don’t wait for others to come to you. If you sit back and wait for others, you probably won’t get much out of networking.
• First, organize a social gathering that is not business.
• When you travel, let people in your network know and ask if there is anyone they feel you should meet in that specific city/town.
• Network in the online world through social media platforms, networks, groups, and events. Try to add value and take responsibility within the groups you join.
