Most women know what they want when they go shopping, and they usually know where to find it, too. Most also know exactly what size they are and maybe even what size they are in different brands, but do you really know what color is best for you? This is especially important when shopping for lingerie. You can’t just buy your favorite color and expect it to work. Choosing a color that complements your skin color, hair color, and eye color is a bit more of an art and if you’re going to go beyond basic black or white, you need to pay attention.

Skin color is an obvious consideration, or at least it should be. Many women wear lingerie that is so close to the color of their own skin that one cannot tell where the lingerie ends and you begin. Many women with the pale porcelain doll skin type tend to stick with light pastel colors, just make sure they blend with your hair or eye color as well. If you have olive skin or are quite tanned, you can opt for slightly darker colors, again remembering to choose a color that goes well with your hair or eyes. You may want to consider colors that are a bit brighter. Women who have a very dark tan or ebony skin have the most options. You can use pastels and powdery colors that enhance the contrast and you can also use bright colors very well. Again, always consider your hair and eye color, but royal-looking deep reds and purples will look stunning.

When it comes to hair color, pastel lingerie looks best on blondes and light shades of purple, blue or pink complement your hair color without taking over your beautiful hair and are light enough not to wash out their facial features. Darker hair calls for darker colors, and brunettes will get the best results with brighter colors and patterns, as well as earth tones. Dark blues, purples, reds, and bright hunter green lingerie will really complement your hair. If you are a hot redhead, you can get away with some really bright and fun colors, but make sure they complement your hair because the beauty of your red hair is a big influence on your overall sexiness.

Now we come to one of my favorites, eye color. Choosing lingerie that complements your eye color can really create a stunning look. If you have blue eyes, choosing any color of blue, from pastels to shades of purple, can really bring out your eye color. Women with green eyes can use any shade of green to bring out their eye color. For ladies with darker eyes, wearing brown colors or even mixing shades of blue and brown works great. If you are lucky enough to have hazel eyes, you can get away with almost any color and it will bring out that rare eye color part of hers.