We all probably know that getting a link to our website from another improves the visibility and status of our website in the eyes of the internet gods – search engines. You may also know that links from more popular places are more valuable than links from a less popular site. A lesser known fact is that links from popular sites can also get you other external links to improve your own search engine ranking.

Let me explain this last concept in more depth. We have a website, or to be more exact, a web page (since pages are ranked rather than sites), and to improve the ranking of that page, we created a short video related to the written contents of that page. In the video description box, we put a link to the original page. Now, video is seen as a “good” thing right now, mainly because it makes visitors stay on a page for a longer period of time than on a static page, which makes links on a video page more important.

If we can make that video page even more important in the eyes of search engines, then we will also improve our home page ranking. How can we make the video page more important? Getting more visitors to stay and see it.

We can get video viewers by telling our friends about it: on social networking sites, blogs, articles, and press releases. Most videos gain popularity when they are funny, controversial, or extremely memorable in one way or another, and when thousands of people link, like, and repost them, they are said to have gone viral. This will also bring more visitors to any page that is linked from it, which is why a ‘viral video’ is highly sought after.

So now we have 2 levels of links to our main page. The link directly from the video page to our main page and the links from social networking sites to the video page.

Most video sites also record the number of visitors and allow comments, and this also contributes to the search engine ranking of the video page. These can also be considered second-tier links, although they appear to be less effective in rank-boosting bids than off-site links.

Therefore, increasing the rank of the page providing an inbound link can help increase the ranking of the link’s landing page. Since many social networking sites already have high ranking value when it comes to outbound links, linking to a video page that then links back to your front page is a good strategy for people you really want to see. see find your page.