The pizza market in Pakistan, encouraged by the successful response to Pizza Hut, brought more entrants to the market.
In the branded pizza market, Pizza Hut has almost 90-95% of the market share. The company has 34 outlets, while its competitors have far fewer.
Dominos Pizza
The first Domino’s store opened on September 12, 2004 near Schon Circle in Clifton. It is a professionally Pakistani owned and operated pizza franchise and is owned by Unique Food Service Company. Internationally, it has 7,000 stores in more than 50 countries. Domino’s Pizzas is known and established as the expert in Pizza Delivery. They specialize in fast delivery and have more crust options.
In the Pakistani market, Domino’s Pizza made a strategic move by introducing its traditional hand-tossed pizza at the same price as its competition, but offering much larger sizes for the same price. This got a positive response from customers. Also to compete with Ramzan, with Pizza Hut’s successful Ramzan offering, Domino Pizza launched a huge 16″ pizza with a value-added offering. This too received positive feedback.
Domino’s has a recently introduced unique patented technology known as the ‘hot and fresh Domino’s Pizza delivery system’. This state-of-the-art heating system keeps the pizzas warm until they are delivered. Pakistan is the third market in the world to purchase and implement this revolutionary heating technology to ensure pizzas are delivered almost hot. Currently located at Clifton, Stadium Road and Nursery.
Dominos only competes in the delivery area though, as it is not a dine-in franchise.
papa john
In Pakistan it is found in Karachi at Two Swords and Kheban-e-Rahat.
Papa Johns opened its first restaurant in 1985 in the US and has now grown to nearly 3,000 Papa John’s stores in all 49 US states, over 200 in the UK, either owned or franchised, 30 in China, more than 15 in in 20 total international markets. In Pakistan, it is currently only present in Karachi at Two Swords in Clifton and Kheyban-e-Rahat.
Papa Johns has established itself as a premium quality traditional pizzeria. He keeps the menu simple to focus on the quality of his product using only quality simple ingredients and includes takeout and sides. Papa John’s famous slogan is “Better ingredients. Better pizza.”
Pizza experts
The company focuses on high quality, authentic food in elegant surroundings at prices that offer good value for money. Pizza Experts is especially known for its crazy food deals around the world. Located in Clifton, Bahadurabad, Gulistan-e-Johar, North Nazimabad and Sindhi Muslim
express pizza
The history of Pizza Express begins in 1948 when the founder of the company, Mr. Peter Boizot MBE, tasted his first pizza in Florence. After returning to London in the 1960s, he realized that the UK lacked a pizza worth his name. He decided that good pizza had to be cooked authentically, like the ones he had enjoyed elsewhere in Europe. But for that he needed a special oven that could reach the necessary high temperatures.
Pizza Express’s first oven was brought from Rome along with a man to operate it, and installed in the company’s first restaurant on Wardour Street in London’s Soho. Business flourished and in 1967 he opened a second restaurant, this time in Coptic Street, Bloomsbury. Year after year they continued to open more restaurants to satisfy the hunger of the British eager to try authentic Italian pizza.
Competitors have a minimal market share since the number of outlets is limited.
