The term Resonance, in the field of writing, is not commonly used in our everyday language; however, it is a very important component of writing and plays an important role in captivating an audience with a title, whether it is in a novel, a book, or even a screenplay. Resonance in writing refers to something beyond the immediate visible meaning of the words. In a nutshell, it is the effect that follows after reading the title and speculating what it will be about.

There are two types of Resonance when treating a title to attract a reading public. These are:

1. Automatic Resonance: Automatic resonance occurs when you see or hear the title of a novel, book, or screenplay that triggers some emotion or image that already exists in your own life experience. Auto Resonance makes you feel like you know something about that topic and feel connected to the title automatically. You, as a reader, already have an idea of ​​what to expect from a title like that along with emotions, images, and/or memories to apply to that title. An example of Automatic Resonance is “Perfect Health” by Dr. Deepak Chopra.

2. Acquired Resonance: Acquired Resonance, on the other hand, occurs after you have read the novel, book, or screenplay. You may be in for a real surprise when you discover that the title has absolutely nothing to do with what you already know. Everything is neutral until you have read that novel, book or script. An example of acquired resonance is “A Clockwork Orange” by Anthony Burgess.

So what type of resonance will you use when writing your next book title, novel, or screenplay? You, as a writer, have the power to help evoke emotions, images, and/or memories with your headline. But then, you also have the power to send a surprise with a twist for your reader.