Yes, I know it’s hard to believe, but it’s true. And that has to be repeated. It is not necessary to be on all social networks. Especially if your idea client isn’t hanging out there. You need to identify where your idea client is and then show up there. That will help you know which networks to include in your social media marketing plan.
The three main networks are Facebook, LinkedIn and Twitter. You also have Pinterest, Google+, Snapchat and Instagram.
You will need to find out which networks will allow you to connect with the most interactive segment of your niche.
You need to determine which of these sites you should be featured on and which ones you will get the most profit from. That way, you won’t spend hours every day in places you don’t really need to be, and you’ll be more focused. But the three main sites are Facebook, LinkedIn and Twitter.
So let’s start with Facebook
Facebook is used to connect with friends and share information about their interests and what they are doing. But its purpose is to use it as a social network for business. You will need to consider when your target audience is most likely to be active on Facebook. Pay attention to your posting frequency and the times of day you post. Do posts at certain times tend to get more comments or likes? If so, adjust your social media content for that particular time of day. What works for one target audience may not work for another for social media engagement. That’s where a social media marketing strategy comes into play. If you’re targeting work-from-home entrepreneurs, weekdays throughout the day are often great times to post.
Twitter is very similar to Facebook. Your main goal is to grow your follower base so that your posts can be seen by as many people as possible. Your goal with Twitter is to generate awareness and new leads for your business. As awareness increases, you have the opportunity to convert followers into new customers. You’ll also want to keep those customers engaged, so they keep coming back and telling others about your business. Be sure to use a variety of social media content. Mix up your posts. Share social media tips to educate, humorous posts to make them laugh, and social media content to put a smile on their face. You also want to share about 20% of your own content.
and LinkedIn
You can think of LinkedIn as a “business only” version of the other platforms I talked about. LinkedIn focuses on forging ties between professionals.
As you can imagine, this makes LinkedIn a powerful resource if you want to find clients, learn about industry-related resources, and build partnerships—all without getting bogged down in corporate red tape. If your company is a business-to-business (B2B) company, LinkedIn offers an invaluable way to meet your potential customers. And if you’re not, it still gives you the opportunity to connect with professionals in related industries and create your own knowledge network. You should spend at least 30 minutes a day on your LinkedIn social media campaign.
So make sure you spend your time on the social networking sites where you will get the most benefit for your niche. Determine which social media channel is the most important to your business and focus on that.
