In the affiliate marketing business, getting your site visitors to pay attention to your website content is only half the battle.

Getting them to click on your featured merchant’s banner ads is often what seals the deal for your commission.

For newbies to the internet marketing business, this may seem like a lot of work, hence the appeal of AdSense.

AdSense features numerous ads from different merchants and doesn’t require you to put as much effort into developing the ads.

Banner ads are automatically generated based on the type of activities that occur on the website.

The ultimate goal of AdSense is to get the most clicks on the advertising materials that appear on the website because this will be the basis of your commission.

The challenge now for AdSense users is how to ensure that their website visitors click on the ads.

1. Select your ads carefully. AdSense features multiple ad sizes to choose from, but not all of them will be effective in enticing the visitor to click on the ad. The most productive ad types are 160 x 600 (wide skyscraper), 300 x 250 (medium rectangle), and 336 x 280 (large rectangle).
2. In the same way, ad placement is also vital to the performance of your campaign. Positioning them in the spaces where visitors should automatically look increases the probability that they will click on the ad. For example, the human eye will always start reading from the left side, so one of the recommended positions for the ad is at the top left of the page. The best possible placements are in the sidebar, just below the content above the comment box, at the top of the content below the title, and at the top left of the page.Mix and match the types of ads that appear on your site. AdSense gives you the option to place text-based ads, display ads, or both depending on your choice.
3. What this does is allow text-based ads and display ads to alternate their appearance in the same ad position so that you have a number of different ads that the user can click on.
4. Monitor your statistics in Google Analytics to see which pages/topics are generating the most clicks so you can determine which visitors to your site are most interested in seeing on your website.
5. Less is more when it comes to banner ads despite the perception that it will increase the likelihood that visitors will click. At most, ads should be limited to 2 or 3 because more than that can interrupt your visitors’ attention and even prevent them from returning to your site.

Whether you choose AdSense or the affiliate marketing route, one thing is for sure: the Internet has made making money a little more feasible for people.