Here are 3 types of websites for 3 types of marketing purposes:
• Blogs
• Website
• Landing pages
blog
Blogs serve to provide you with a continuous presentation of updates in a news format that you can share with members of your niche. We are at such a stage of development online that the available software covers both blogs and websites per se.
Historically, Blogger.com was the free platform offered by Google that paved a nice, easy and free way for everyone to create a blog. The problem with Blogger.com is that Google will own all your uploads when you publish them, and they don’t like commercially based material very much. I have explained a bit more about the alternative below.
websites
Websites are more of a static storefront for your business. They are less of a discussion center and more of an online storefront. I think the easiest way to build a site, in the long run, is to become familiar with WordPress. WP, as it is often known, is a facility that gives you more ways to create a great looking site than any other platform. The best way to use WordPress is through your own cPanel hosting, rather than WordPress.com. This is because you’ll want to retain ownership and therefore control of all content you upload, whether it’s written, graphic, or video.
Now, WP can be a little hard to understand, but there’s plenty of help online or tips from your trainer, if you have one. It’s certainly worth learning; I struggled at first, but moved on, stuck with it, and now I would only use my web builder for simple pages like squeeze (landing/opt-in) pages.
landing pages
Landing pages, also known as opt-in or compulsive pages, do nothing more than act as an introduction to what your business can do to help people do what they want to do. A headline, a bulleted list, and a strong, engaging call-to-action are the only things you need on a landing page. You have a job to do, and anything else will only distract your readers, who at this stage, might be interested in learning a little more about how you can help them, at least it shows they like what you’ve said. on your content enough to click through to your landing page.
You can see that this page has a pretty important job to do, so it’s important not to rush it and get it right. Landing pages are one of the most tested pages: Throughout your career as an internet marketer, you’ll do a lot of split testing to compare different signup rates for pages like these; He may find that just one different or alternate word can make a big difference, and only tests will show that.
