What is the best title for wholesale real estate business owners to use on their business cards today?
While many may not even consider using business cards in today’s high-tech business environment, they can still be highly effective real estate marketing and lead generation tools for wholesale home focused investors. However, how well they work and the ROI obtained can depend a lot on the design of the business card.
All debates about finishes, shapes, colors and sizes aside, one of the biggest questions and sticking points for wholesale houses today has to be what title to place on their business cards.
Many love the thrill of starting their own new business and drool at the chance to put ‘Wholesale CEO’ on their cards, while others who are a little less confident in their personal brand often opt for lower-tier titles. Also, this always gives the illusion of having someone else to blame if things go wrong, or at least the impression that the company might be bigger than it is, or that there are other, more experienced professionals behind the scenes.
It is important to be careful with the laws when crafting your job title in the real estate industry today. Those who hold real estate licenses may be legally required to disclose their titles. On the other side of the coin, in states like New York, recent court rulings have made it illegal to give people high corporate titles they don’t really deserve.
This has fueled a trend in all sorts of wild titles being used on real estate business cards recently. So perhaps the central question is which title won’t sound too cocky or confusing. Although if you are the owner of the business, you certainly shouldn’t be ashamed to claim it.
When you really think about it a bit and for those who want to stand out, there may be no need to put a title on your wholesale business cards. Maybe a phone number, email address, or even your personal name isn’t necessary!
What’s the point of the card anyway? What is the card supposed to do to you? What results do you really want? Just want something to hand out when asked to look professional? Need something to trade at networking events? Do you really want unqualified prospects and their friends to call you and block your phone lines and waste your time or get upset when you don’t reply to their direct emails fast enough?
Or would you rather just drive them to your wholesale website or landing page?
If this is your goal, almost all of the above is just a distraction and can take clues and lead you away from your ultimate goals. So how about just a web address or a social URL? This way, they will have to help increase your web traffic count and get you pre-qualified before talking to you. Done right, this strategy can also be used to seriously increase Facebook likes.
