Recent statistics on online customer behavior have revealed that the use of mobile apps to buy things and collect data has increased by leaps and bounds. Today, brands get purchase orders through mobile apps and can also keep customers engaged through various ads and activities. Android mobile app development has gained a lot of popularity these days and companies are also creating custom mobile apps that solve customer problems and add value to their business. So if you’re planning to capitalize on the popularity of mobile through apps, then Android should be at the top of your list.

Developing an Android app can be beneficial for your business if you are willing to reach out to the masses. Google’s smart device and touchscreen-enabled platform is used by more than 80% of smartphones and 60% of tablets worldwide. So, it can be said that Android is dominating the market with its strong presence. Since Android powered devices are available at remarkable prices, they are the first choice for users. In fact, it is reasonable to create an Android business application for the leading digital market.

Ideal for interacting with customers:

Any channel that is adopted to reach the products or services must be open and easy. If users have to buy devices that are very expensive, their business objectives will not be achieved. With regular features and updates, today’s smartphones offer advanced computing features and can match any laptop or desktop computer in terms of utility. Since Android mobile users are numerous, business owners can often target a large market by creating business applications.

Without investment in development tools:

Comparatively, Android has a low cost of entry as it provides free SDKs to the developer community and this reduces development and licensing costs. The same goes for the various tools and technologies, which are open source and freely available. Developers are not supposed to charge any fees for the tools that Google offers as they are available for free.

BYOD preference:

Android owns more than 83% of the market share and this is quite obvious. For organizations that are adopting the BYOD policy, they may choose Android as their enterprise application development platform, since it is available for a wide range of devices and companies can target users from all economic groups. And BYOD environments in general also require higher security, and the Android platform offers high security features, so users can easily share information and conduct transactions without any hassle.

Smart work:

With Android app development, you can put the flexibility and power of the platform to work anytime, anywhere to create best-in-class productivity apps. Android offers more customization options that are based on specific business needs and also on changing market trends. It’s easy for developers to modify existing apps and add more features and functionality to make them more contemporary. Android is the best mobile platform between process architecture and applications.

Free options to choose distribution channels:

Google offers the freedom to distribute your apps from any medium you prefer. There are no hard and fast rules that you have to put your app on Google Play for distribution. You can distribute it yourself or use any other advertising platform for distribution. In case you want to create an internal business operation and you are not willing to release the app on the store, then you have complete freedom to do so and Android gives you this opportunity. Depending on your choice of promotional strategy, you can now easily reach your end users through various channels.

Easy adoption:

Mobile app design trends are evolving and this requires your app to be continually updated. This can only be done by experienced Android app developers. Android applications are written in Java language along with the help of rich libraries. Therefore, anyone with knowledge of Java can work on them. Java programmers generally find it quite easy to adopt and develop script code for mobile applications. In case of crashes or errors, any developer having Java programming knowledge can easily resolve the errors effectively from within the Android application.

So, to conclude, if you are willing to maximize your customer reach through mobile apps, Android platform will help you transform your business into a profitable one.