Simply creating a website and hosting it on the World Wide Web is not enough. Until and unless your website is visible on search engines, one cannot benefit much from it and make it productive. Let’s say you have a great website built with the latest design trends and technology, but then you find that your analytics show zero visits. This is because no one knows about your existence on the Internet. The website is the latest technology, design trends lose value if no one finds it. The solution to this is search engine optimization.
Let’s expand on these points to help understand why SEO is so vital:
Increase traffic:
Research has revealed that most of the traffic to websites comes from search engines. Although there are many other channels through which you can market your website, search engines are the best way to market all kinds of businesses. With keyword analysis, you can identify the size of the market, the number of searches for that exact keyword, the competitive landscape, and even identify the intent behind the keyword searches. As you track traffic using the necessary tools, you will be able to see more people visiting your site and sales skyrocket.
SEO is not a cost but an Investment:
SEO has been proven to be one of the top profitable forms of online marketing, offering a higher rate of return. Compared to other marketing tools like social media marketing, PPC advertising, email marketing, it is relatively cheap. With a little effort and money up front for SEO costs, you will have a chance to see your website receive consistent traffic. So in online marketing, SEO is just the medium that can deliver a high rate of return.
Increased brand credibility:
SEO can make your brand stronger, healthier and more recognized. Companies that rank highly in popular search engines like Google are considered by most online users to be trusted companies. Therefore, if you appear on the first list, you will be the company to admire and beat. Not only that, SEO offers maximum exposure and comprehensive promotion on the World Wide Web, using various techniques to ensure that the goal is achieved on time and within the stipulated budget.
Reach a wider audience:
Your website is the initial point of contact with your online audience. You can generate leads, qualify forecasts, and captivate new potential customers, partners, or investors. No matter what you do, without an effective SEO marketing strategy, you won’t be able to reach a larger audience. And you’ll need that broader audience to increase the revenue generated by your online business. SEO has high conversion potential; addresses the concerns and issues of your audience, building trust and convincing prospects that the company is the right one to do business with; You can enjoy an excessive visitor-to-sales conversion rate that is the envy of your industry.
Your competitors are doing it:
The internet, just like the real world, is full of competitors trying to grab the spotlight and get maximum exposure. And therefore, the importance of SEO marketing cannot be undermined in today’s world. So, it’s time to realize that, at some point, you’re going to need an effective search engine optimization strategy. Don’t ignore this valuable tool and let your competitor take the lead.
SEO is a never-ending process. If you’re not moving forward and refining your position, you’re behind your competitor. Ranking high on Google is very important if you want your website to receive a lot of visitors.
