To be honest, a mobile app is the icing on the cake for the user experience, while calls and texts are the main functions of a mobile device. However, an application can become the highest priority for a person, if it is attractive enough. A mobile app can build brand loyalty and help you not be left behind in the competitive marketplace. In fact, users want their favorite brands and companies to develop their own mobile applications for a personalized user experience. Mobile application development in India has become serious business as there is a growing need to develop and design mobile applications.

A mobile application is the best marketing and communication tool for any business / company inexpensively. Considering the importance of the mobile application and its ease of use, you can choose Android or iOS. Before developing your application, it is advisable to do market research on the Android and iPhone application development companies in your city to find the right developer for you. Almost every entrepreneur can come across this question: Android or iOS? Both platforms have their pros and cons. Based on your requirements, choose the right platform for your application.

The green robotic human is known for its lucrative features, affordability, and smartphone fragmentation. Unlike Apple, Android has a wide range of devices, making it the top priority in app development. Wait! This is not the only reason to choose Android. There are more advantages to developing an Android application. This is why:

Android dominates the Indian smartphone market

According to a recent survey, the Android operating system has captured 97 percent of the Indian smartphone market. Currently, India is the third largest smartphone market in the world after China and the United States.

Android is only the market that can offer high-quality features at an affordable price for a wide range of mobile devices. Simply put, any average Indian consumer can buy an Android smartphone within their preferred budget. Due to market segmentation and affordability, Android continues to dominate the Indian smartphone market share.

Android offers low barriers to entry

IOS application development companies must require a Mac desktop to develop iOS applications. On the other hand, Android application development can be done on Windows, Linux, or Mac. Additionally, Google charges a one-time fee of $ 25 to register as a developer, while Apple charges $ 99 a year. For Android app development, all you need is a system and a $ 25 fee to start your development process.

Android applications are developed using JAVA

Java has been proven to be the most powerful programming language and is used to develop a wide range of devices. It is open source that provides free source code from its Java Development Kit (JDK) to developers and the added benefit is that it can run on any system regardless of hardware and software dependency. This powerful programming language is used to develop native Android applications.

Since Android applications are written in the Java programming language, they can be easily migrated to other platforms such as Symbian, Blackberry, Ubuntu, and Chrome OS.

Android is great for customization

Tired of the same old widgets? Cool! Download a widget from a third-party app and replace it with the one you have in stock. Bored of the same design? You can also download and replace it. Android allows you to customize your application as you like; that’s the main reason developers love developing apps on Android than any other platform.

Android provides the perfect platform

In the fast growing application market, the ability to adapt quickly is very important. Android’s Google Play Store allows you to update the app in an hour, in response to user feedback, while the App Store follows the same lengthy process to submit your app. You can submit the same app multiple times on the Play Store, while it will take at least a week to launch your updated app on the App Store.

In addition to the multiple uploads, it also offers Alpha and Beta versions that can be accessed by a set of members to test your application. Based on testers’ feedback, you can rectify bugs and / or incorporate some features before they reach actual users. Therefore, Android provides the perfect platform to test your application.

Android is profitable

Yes! You heard it right. The general assumption is that iPhone users are wealthy to make in-app purchases and therefore generate more revenue than Android. But this is no longer true. Android developers can generate income through initial app purchases, in-app purchases, and the most profitable app ads.

According to a DAU-UP survey, the average revenue per user for Android games was only 20% in January 2010. Surprisingly, it has reached 65% by the end of the year. Also, the cost of advertising is 20-50% lower on Android apps, which can eventually be more profitable than iPhone apps.

Now that you know the benefits of investing in the Android application, you can develop your application on this promising platform to stay ahead in this competitive market. Due to its ease of use and affordability, Android remains unbeatable and continues to dominate the smartphone market. Remember, developing an Android application is not an expense. It is an investment!