Having the necessary attitude, mindset and knowledge about a certain company is the key or the right approach to a successful business. The world is rapidly changing standards, things are done differently in today’s world due to certain factors; Environmental, Technological, Social, Economic, etc.

Becoming a major player on the economic front is a tall order considering various forces one has to contend with. I’ve seen billionaires go down the drain not because they’re not smart, but because they didn’t do certain things right. Thus, leading to colossal failure. Acquiring the right knowledge and the ability to read between the lines is the only sure key to a successful business. Businesses don’t always run on speculation and assumptions, as some economic analysis and projections have not only crippled some businesses, but also left them moribund. Perception is the key that separates the haves from the have-nots under constructive and critical analysis. It annoys me when I see some people chasing the crowds Just because certain companies are booming at a certain time, some blindly walk that path without any sense of conscience, forgetting that among the crowd there are some smart ones. When swept away by economic tides, the smart are able to withstand the shocks that follow, but the weak are left to fend for themselves.

A little over a year ago in Nigeria, to be precise, there was this yearning for “CAPITAL MARKET and FOREX”, but I’ll limit my discussion to CAPITAL MARKET for now. A good number of people were rushing into that market segment of the Economy; some were busy buying stocks, in fact, others had to inject their life savings just because it was showing some kind of healthy signs, forgetting the fact that it is humans who are in charge of that segment. I have no problem when people decide to make a quick buck, but I do have a problem when people think they have gained enough knowledge to delve into a certain business when in fact they know little or nothing. As a former business studies student, I was taught how to watch my back and read between the lines when certain quick-money companies spring up out of nowhere. Something may be wrong. When such shell companies come along, it’s always good to take a backseat in the first place.

I am a “Speed ​​to Market” preacher, but certain elements taint this principle, especially when the principle is subjected to constructive scrutiny. Even in America, people still make jokes with other people’s money. We will not forget the cases of “Enron and World com”. it was fine, quite a few people still haven’t recovered after the unfortunate incidents. It took an intervention from the US government to save the situation.

When The Issue of “THE CAPITAL MARKET SCHEME” appeared, I warned some of my friends to be careful because it might not be all that easy, some listened while others didn’t. Some went so far as to sell all of their holdings for the sole purpose of buying more shares for what would have been for rainy days but ended up on sunny days. I have no problem with the capital market scheme, but I have a problem with the way people did it. Wisdom is helpful for leadership says the bible; If I was in that situation my approach would have been to get as many shares as I could buy and sell them intermittently it will be interesting to note that my turnover would have been higher than those who had heavily invested in the scheme they are just waiting Stocks rise before selling.

Money has no value when it is tied to one place, but it is worth it when invested through various viable mechanisms. Only the top players will be able to understand the market trends, not the newbies. in a wrong environment, so it has been and so it will continue to be. The rich will always take advantage of the weak. The Bank Directors were busy making money off their innocent victims because they understood the trend of things and had heinous ambitions to trick people out of their money into believing that everything was Wholesome. One of my closest friends fell in love with it. The intervention of the federal government was necessary to control the situation, but the damage had already been done. The major players will always continue to prey on the weak as long as the economies continue to exist, but the weak’s ability to read between the lines will set them apart.

It’s so easy to buy a mannequin, but it’s also easy to avoid the mannequin. If you are not part of a particular environment and you manage to find yourself there, then you must be prepared to meet Your Waterloo, as it has been and will continue to be. Some of the problems are:

* Vague knowledge about certain companies.

* Inability to provide the proper synergy between a business and ordinary environment.

To make it in business, one should put the following points into consideration:

* The right environment should be in the center of the stage

* Do I have the necessary knowledge for the Business?

* Understanding of the marketing environment i. e, target markets by knowing their needs and desires at any given time

* Have the ability to read between the lines.

Making a mark in business requires many things, but one’s ability to understand what is required will start the first step towards success.