There are a few ways to write a winning cover letter, but there are only a way to put yours in the top one percent of all cover letters ever written. What I am about to share with you now will put yours in that elite group.
Marketing experts have been using this secret for decades. Why? Because it is truly the only strategy that always works. And yet you will rarely, if ever, see this technique used in a cover letter. However, that changed for me when I realized during my marketing career that if this little gem could be effective in copy, it could be just as successful in a job search cover letter.
In advertising, the end result is to sell the product. In a cover letter, the end result is selling yourself to win an interview and then the job. My clients have shown me by their success rate that this secret works like a charm. Thousands have experienced a huge increase in job interviews and offers. You can too.
Now you can make this secret yours.
End Your Job Search Cover Letter With a PS: A PS It can be hard to imagine that something so small could make a big difference, but you can, and you’ll see for yourself as soon as you start using it. No one can ignore a PS It practically jumps off the page and demands to be read.
Think about the letters and emails you receive. If you notice a PS, you’ll probably jump right into it. It seems almost more important than communication itself. It’s that powerful.
The purpose of the PS is to motivate the reader to act, whether it is buying a product or offering an interview for the job they want. The mighty little PS is the perfect tool to call the reader to action.
THREE examples of how to use the PS in a cover letter
PS I will follow up with a phone call on September 15th to confirm that you have received my application. I would love the opportunity to meet in person for an interview. You can reach me immediately at 555-555-5555. Thanks in advance.
PS: May I have the opportunity to be interviewed for the [insert job opening title here]? I would love to meet you and talk about what I can bring to your company. Again, I can be reached directly at 555-555-5555 to schedule an interview as soon as possible. Thank you!
PS Once again, I would like to reiterate my desire to interview for the position of [insert job opening title here]. [Company name] is at the top of my list of organizations I would like to work for. I can be reached immediately at 555-555-5555. Thank for your time and the opportunity.
Who could ignore the power of such PS? In each of the examples above, the job applicant clearly and directly ASKED for the job interview and stated what action they would like the reader to take. He can also use the PS to reaffirm why she believes he is a prime candidate for the position.
Tips for using the PD (postscript): Place the PD at the bottom left of your cover letter. To make it stand out, use bold or italic text. Don’t use both.
PS Keep in mind that people are trained to read a PD, so be sure to include one in your next cover letter.
PPS One more thing please! Keep this ‘secret’ to yourself. Thank you and good luck!
