For entrepreneurs, turning their vision into a business is a big dream and it is not easy. There are varied challenges that come from different corners and with the development of technology the chances of success have also increased. Mobile marketing is the new trend and various mobile apps can now help businesses to better engage their customers and also keep their employees well connected and drive bottom line results. In simple words, taking advantage of new innovations and mobile technology ensures that your business stays ahead of the market competition.

From the implementation of specific functions like GPS to the fact that people carry computers in their pockets, today smartphones also open up a world of opportunities for companies, both large and small.

Here’s how a mobile app can help you

Geo-targeted push notifications:

It was previously suggested that mobile devices would present information from around the world to users automatically. Today, geo-targeted push notifications can be used in several ways in businesses:
• Notify fans of events, concerts, and updates on ticket availability
• A national network can send notifications based on cities or regions about discounts or specific offers according to the user’s interest.
• Retailers can increase their loyalty by sending special offers to their customers who have been shopping for the past few years.
• Business owners can also announce sales or discounts on their products during specific seasons.

Mobile apps offer additional sales opportunities:

Another great opportunity for companies using mobile applications is to open up a whole new world of customer and engagement opportunities. Customer interactions have become geo-agnostic and mobile applications maximize the opportunity to reach users in no time. There are push notifications that can remind users of a nearly abandoned shopping cart and also bring them back and offer a smoother experience for storing login information, which means an easier route to shopping and transacting.

Data collection:

Another powerful advantage of online business mobile apps is that they can easily track customer behavior and what they really want. Important things can be analyzed that can keep users engaged or sometimes even shut them down. Mobile device tracking signals are opening up the world of data collection and analysis for marketers. By using this data, advertisers can understand visitor behavior and also use the information collected to make essential changes to their marketing strategy.

Dynamic sales offers:

Once you get involved with the technology and start using push notifications, you will see that a lot of magical things will start to happen. Businesses can now collect essential customer data and track ad campaigns to deliver the best sales deals at the right time. Various mobile apps allow companies to do a variety of things and implement dynamic sales strategies to increase revenue. For example, there are certain seasons when people do a lot of shopping online. Giving them discounts during the holiday seasons often increases sales and bottom line revenue.

Wearable devices are gaining attention:

According to the International Data Corporation, the market for wearable devices is expected to experience compound annual growth of around 20.3%. From body sensors, wearable cameras to healthcare tracking devices, wearable devices are gaining popularity beyond the healthcare industry and will be one of the most promising mobile app development trends of 2017.

Pushing through the funnel:

There are many customers who browse the store, review various products, and then go to another store without making a purchase. This is called bouncing and online users bounce for various reasons and the reasons are even greater when it comes to a mobile device. Some reasons are that users may not have a credit card handy, or typing information may be too tedious or there may be other distractions and they may simply put the phone back in their pocket. One way to restrict abandonment of this transaction is through automatic address filling. Using a phone’s GPS, the transactional app can easily detect the user’s location and automatically fill in the address data. These mobile apps make transactions easier and lower bounce rates.

Be competitive:

Many showroom owners complain that shoppers visit the physical store to inspect the products in person and then, after finalizing the product, buy it online, where prices are often cheaper. Price comparison tools are helping retailers drive additional website and sales traffic, and mobile apps are helping businesses increase ROI by increasing their efficiency. With apps, users can be targeted in a limited way and customers can be enticed to make a purchase. All of these efficiencies result in more revenue generation and improved overall customer experience.