As an affiliate marketer, you need to make your pre-sale page so attractive that your visitor comes to the vendor’s sales page. However, novice affiliate marketers seem to struggle with the concept of writing a presale.

However, there is no real need to struggle if you are trying to keep a few things by writing one.

Nobody goes to the Internet to sell themselves. They go online to find information on how they can solve a problem or problems they are experiencing. Today the whole world is bombarded with advertisements on a daily basis, so it’s no wonder Internet users are fed up with people trying to sell them something.

# 1 – In order for the most readers to access the vendor’s sales page, you NEED to make your presale read more like an editorial than an ad. You must provide solid information on what your reader is looking for.

There are different ways to do it. Make your presale read like a

o Testimony

o Case study

o Review

o Endorsement

o Editorial

o Advice

# 2 – Your readers will make the decision to read what you have to say or leave your site to never return in about 10 seconds after seeing your headline. This is why you need to stop your readers in their tracks. Grab their attention and keep them on your presale until the very end.

It is extremely important that your title and subtitle are compelling enough for them to read the rest of your copy. The headline should arouse curiosity; inject excitement, drama, and a sense of urgency.

# 3 – There are 4 important things to know before you can start writing your presale.

1. Know your goal

2. Know your target audience

3. Know your product

4. Discover the benefits of owning this product

If you know the answers to these, then you are on your way to writing your presale.

# 4 – Buy and use the product you are promoting. This is important because without using the product and without knowing what it does, it will be really difficult for you to write your presale because you will not know what it does or what it includes.