Search engine advertising and marketing sounds very simple on the surface, but it can become very complex when it comes to the actual implementation. Here are 5 quick tips and tricks to help you get more out of your efforts and get more bang for your buck.

AdWords Publisher

By simply using spreadsheets and the AdWords editor, you can save a lot of time organizing, uploading, and editing your campaigns. Some people even say they are willing to pay $500 to $1,000 for AdWords editor if it weren’t a free tool.

Improved configuration

The default settings are not good enough for you! Switch to accelerated mode to get your ads displayed as quickly as possible. This will allow you to split the test much faster. Set your ads to rotate evenly because it will help you get more accurate test results.

position change

Being at the top of paid search results sounds like a good idea, however, the top position doesn’t work all the time. You may be attracting occasional clicks that are not making you a profit. Edit your bids until you move to position 4 to 8 for more specific search engines and better returns on your money.

content network

There is so much traffic on the content network and they cost much less than you think, so how can you miss out? Start by doing small tests, cleaning up your traffic as you go by removing sites that don’t convert. Then peel and paste the sites that convert into another placement-targeted ad group.

Display ads

Whether we like it or not, image ads get more attention than text ads. Create image ads based on high converting text ads and you’ll get more clicks than you expect. Make sure to always create 2 ads per size so you can split the test like you do with text ads.