The history of Colin’s custom made jeans began in 1983 when a Turkish businessman Nurettin Eroglu and his four brothers established a small garment factory called “Eroglu Holding”. Originally, the factory produced down coats and jackets, but in 1986 the first jeans were made there. That year the “Kulis” trademark was introduced. Production grew and by 1992 the company was making 1,500 pairs of jeans a day. That year, the brand was renamed “Colin’s Jeans”. The first sewing factory was opened, occupying a space of 10,000 square kilometers.
In 1993 the company began to export its jeans abroad. Colin’s jeans are currently sold in the US, Western and Eastern Europe, Russia and the Middle East.
The Colin’s Jeans brand has chosen the right marketing strategy from the beginning. Unlike other Turkish denim manufacturers, the Colin’s Jeans brand did not attempt to copy jean models produced by established companies around the world. Instead, the brand made good quality, inexpensive clothing and advertised its own brand. This policy contributed to the success of the brand around the world.
By the end of the 1990s, Colin’s Jeans already had 11 stores in Turkey and 6 stores abroad. The brand also introduced a new, more expensive denim line called “Loft.” In 1997 the Head Office and the Marka&Marka shopping center were opened in Istanbul. Based on the design, Marka&Marka Eroglu began production for the world’s leading manufacturers of tailored jeans: Levi’s, Calvin Klein, Tommy Hilfiger, Lacoste, Next, Polo, GAP, Ralph Lauren, Lee Cooper, Matalan and Liz Clairbone. A factory occupying a space of 35,000 square kilometers was inaugurated in 1998, followed by the largest denim garment manufacturing factory in Europe opened in 2003 and occupying a space of 45,000 square kilometers, capable of producing 17 million garments per year. anus. In 2005, the Eroglu Company Group bought one of the largest European jeans brands “Big Star”, strengthening its positions in world markets.
Today the company is represented in 33 countries and has more than 24,000 employees. The brand produces men’s, women’s and children’s clothing and each season presents more than 2000 models of customized jeans for the new collection, following the latest world fashion trends. Colin’s represents a complete cycle of production, including the preliminary design of jean models, construction, curve grading, sewing of garment parts, packaging and delivery of ready-to-wear products to customers. The most advanced processing and dyeing technologies are used at the Colin’s Jeans factory.
The product range includes jeans, denim jackets, shirts, skirts, vests, dresses, shorts, overalls, as well as knitted and cotton garments such as blouses, T-shirts, sweaters, robes. Colin’s also continues to make outerwear, coats and jackets. Children’s clothing and various accessories also belong to the company’s product palette.
The brand now has 300 stores in Turkey and more than 1,000 abroad, thus becoming a legitimate competitor to the world’s leading denim brands.
